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Zebra Adopts Digimarc Barcode to Boost Front-of-Store Efficiency for Retailers

Zebra MP6000 in-counter scanners now detect Digimarc barcodes.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Digimarc Corporation announced that Zebra Technologies has enabled its MP6000 multi-plane bioptic imager to detect Digimarc barcodes, driving faster retail checkout.
 
Digimarc Barcodes, part of the Digimarc Discover platform, are not visible to consumers and can be incorporated into virtually any form of media, including product packaging, without taking space compared with traditional UPC barcodes or QR codes.
 
By deploying the Digimarc Embedded Software Development Kit (SDK), Zebra’s MP6000 bioptic imager allows retailers to scan Digimarc barcodes on product packaging as well as traditional paper-based 1D barcodes and 2D mobile coupons on shoppers’ smartphones. The fully integrated solution can significantly reduce checkout time by increasing the average number of items scanned per minute, helping to improve operating margins, customer satisfaction and cashier productivity for retailers.

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